As an e-business from the start, an online presence was essential to Last.fm’s business model. There was no risk of channel conflict or cannibalisation of pre-existing sales channels.

Last.fm’s Relationship with Technology

Using Rogers’ (1962) technology adoption lifecycle model, organisations can be innovators, early adopters, early or late majority, or laggards. However, an organisation like Last.fm can have a different relationship with each technology it uses.

Technology Adoption Lifecycle Model:

1) Innovators 2) Early Adopters (chasm) 3)Early majority 4) Late Majority 5)Laggards

(Adapted from Rogers (2003 p.281, Moore (1999, p 16), Chen (2003, p 269)

(The middle of this post has been unpublished at the request of the Open University, as it began as a report for their course in ‘E-business Technologies’).

Last.fm: A mature E-business Enterprise

Last.fm’s well-timed innovations, choices in technology adoption and adaptation to current conditions in the digital technology revolution have enabled their success and recent purchase by CBS, while their ongoing commitment to continuous learning and change is the hallmark of a mature E-business enterprise (Earl, 2000).

References:

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