How Last.fm Responded to the Opportunities and Challenges of E-Business Technologies As an e-business from the start, an online presence was essential to Last.fm’s business model. There was no risk of channel conflict or cannibalisation of pre-existing sales channels. Last.fm’s Relationship with Technology Using Rogers’ (1962) technology adoption lifecycle model, organisations can be innovators, early [...]
Sep
23
2009
23
2009